WARNER’S #GetComfortable Campaign
Here’s a real usable campaign… Even bras can/ should be usable. Don’t settle for anything less!
The days of women tearing their bras off the moment they get home are over. Online, the most commonly searched words associated with bras include: hate, throw, stop and bad. Warner’s® is on a mission to change that conversation with its newly launched #GetComfortable campaign, and the bras to support it.
Warner’s® and digital agency Carrot Creative have created a hilariously relatable video featuring Warner’s® best-selling styles and the new Unbelievable UnwireTM – the only bra to replace traditional metal underwire with a flexible, bendable unwire. This means no more digging into your skin, no more poking through the fabric and no more losing its shape in the wash.
The #GetComfortable campaign video humorously shows women in situations where they are so unbelievably comfortable in their Warner’s® bras, that they forget they have them on – be it in the bath or while breastfeeding!
Throughout the campaign, consumers can visit WeGetComfortable.com to watch the video and join the conversation. By posting content to Instagram, Vine or Twitter with the hashtag #GetComfortable, fans will be eligible for a chance to win a $300 SpaFinder® gift card and a Warner’s® bra wardrobe. The campaign site will also feature information on national sales and fit events where consumers can shop great, low prices on Warner’s® products throughout the month of August, in-store and online.