Tag Archives: Usable Technology

March 27, 2013 by Events, Reviews, SXSW

Some Brands Win, Some Lose as Branding Goes Rogue at SXSW

As a marketer, I am always fascinated by the “art of marketing,” from what gets your attention, to what gets you to buy. And, from what big brands are doing, to what smaller ones are doing to become bigger brands. I’m especially interested in the “why” as it relates to these things. This year, however, SXSW marketing gave me a little more “why” then I bargained for, as brands pined for the attention and time of over 500,000 people. Here are the winners of the SXSW Marketing Game:

March 27, 2013 by SXSW

Some Brands Win, Some Lose as Branding Goes Rogue at SXSW

As a marketer, I am always fascinated by the “art of marketing,” from what gets your attention, to what gets you to buy. And, from what big brands are doing, to what smaller ones are doing to become bigger brands. I’m especially interested in the “why” as it relates to these things. This year, however, SXSW marketing gave me a little more “why” then I bargained for, as brands pined for the attention and time of over 500,000 people. Here are the winners of the SXSW Marketing Game:

March 13, 2013 by SXSW

Andy Cohen’s Got The 411 at SXSW

Andy Cohen has been taping his hit show “Watch What Happens Live” on Bravo live from SXSW this week. He announced his plans on Friday, March 8th at a special presentation with executive producer Michael Davies. Andy and Michael talked secret/ exclusive guests for the week, his new book, Most Talkative: Stories from the Front Lines of Pop Culture, and his journey from talent ambitions to executive producer to major talent – and a very popular talent at that. He also gave some life “jewels” to the audience. Here are four ways to be successful in “The Biz” or any other business, according to Andy Cohen:

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