Tag Archives: SXSW

    March 27, 2013 by Events, Reviews, SXSW

    Some Brands Win, Some Lose as Branding Goes Rogue at SXSW

    As a marketer, I am always fascinated by the “art of marketing,” from what gets your attention, to what gets you to buy. And, from what big brands are doing, to what smaller ones are doing to become bigger brands. I’m especially interested in the “why” as it relates to these things. This year, however, SXSW marketing gave me a little more “why” then I bargained for, as brands pined for the attention and time of over 500,000 people. Here are the winners of the SXSW Marketing Game:

    March 21, 2013 by Events, News, Reviews, SXSW

    Muve Music from Cricket Wireless Helps Ghostface Killah and Sheek Louch “Pay Their Mortgage”

    Cricket Wireless has been revolutionary in providing low-cost mobile phones and service to a targeted “urban” demographic. They were also one of the firsts to actually provide good mobile devices in the MVNO market – placing those looking for affordability on par with those who can afford to splurge on the latest device. Then they did something else. They incorporated a music service into their rate plans. Now, that’s ingenious. Muve Music, which comes stock with all Cricket Android Rate Plans, provides unlimited song downloads, ringtones and ringback tones to its customers at no extra charge. For customers, access to Muve means instant gratification. I tried out the service at the Cricket booth in the Austin Convention Center during SXSW, and the quality is amazing – especially when paired with one of their Android devices powered by Beats Audio. For the music industry, however, the service seems to do a little bit more… Like actually pay artists for their music.

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