Status Is Everything
Provided by FEMWORKS, NJ Dept. of Health
Social Media, Radio, Print, Billboard/ Bus Wrap, Sweepstakes, Reporting
Status Is Everything (SIE) is a pioneering public health social marketing campaign targeting African American MSM ages of 18-24 in the Greater Newark area. SIE is the ﬁrst HIV testing campaign in NJ to combine new- and traditional media strategies: text messaging, Twitter, Facebook, PSAs and outdoor advertising. Candidates have 24-hour access to Newark-based testing centers: by texting NJ+YourZipCode (NJ07102) to 36363, 1-866-HIV-CHECK, and www.statusiseverything.org.
At the XVIII International AIDS Conference in Vienna, Austria July 18-23, 2010, Status Is Everything was recognized as a ‘Premier Health Campaign in an Urban Area.’