REEL CODE MEDIA Designed Mercedes Benz Fashion Week (MBFW)
REEL CODE MEDIA, a patent-pending app that lets users access multiple interactive media channels within a single ‘patch’ or QR code-like image, was a primary sponsor at this season’s Mercedes Benz Fashion Week Spring 2014. Reel Code patches were distributed at the show and surrounding areas giving show goers the ability to access embedded content such as unique MBFW content, schedules, links to purchase designs straight from the runway, videos, product information, store locations, coupons, and promotions.
Throughout the show the organizers of the event, IMG, and all 96 designers also used Reel Code technology to showcase behind the scenes footage, music from the show DJs and it was incorporated into the Malan Breton Show.
Doesn’t technology make everything easier?!
